Implementation of Customer Service-Free-Samples for Students

Question: Discuss about Implementing Customer Service. Answer: Introduction Profit making may be the core responsibility of any given business venture, but it is the customer service that guarantees the survival and thriving of any given business. For this reason, the West Dealership of Melbourne Car World puts customer service at the top of the pecking order of how we conduct our business (Orel Kara, 2014). Our success in this industry has mainly been attributed to the fact that we always strive to ensure that the customers who get services from us will always have another reason to have a second visit after their first experience It is for this reason that we always make an effort to improve the customer service standards every time that we think it would be necessary to improve the services that we provide to our customers (Pan Nguyen, 2015). The reports that we have received at the end of the just concluded first quarter of the financial year indicates that there are improvements that need to be made. As a result, I have reviewed some of the key areas that we need to focus on, and I have decided to come up with various changes that should be implemented to improve customer service standard here at the West Dealership of Melbourne Car World. There are three key areas of customer service that I have keenly looked at and will be areas of improvement that we will shift all our focus to. These three areas form the pillar of customer service that if we implement, we will have an easy ride in this company After sale customer service Customer inquiry service desk Customer safety I have come up with comprehensive coverage on the specific requirements in this area that should be improved, and I have also clarified the importance of implementing this improvement After Sale Customer Service Our main intention is to ensure that the relationship between our customers and this company does not come to an end immediately the customer acquired the products that we sell. We have to ensure that even after we are done dealing with the sales, we extend other services to our customers and make them come back for more (Shi He, 2014). To achieve this, I have decided that this company will offer motor vehicle services for all the vehicles that have been bought from us at a lower price. By doing this, we intend to attract more customers to buy cars from us, and at the same time, we will ensure that we improve customer loyalty and make a profit which is the main reason for the existence of the West Dealership of Melbourne Car World. Customer Inquiry Service Desk We currently have a customer service desk that if fully operational to ensure that that information about the prices of the cars that we offer is there. According to the review that I have carried concerning this particular service, its efficiency does not guarantee the customer the satisfaction that we intend to provide for them (Witell et al., 2015). As I stated in the introduction of this presentation, we are here not for business only and only mentioning the prices of the cars in the inquiry desk only shows that our main concern is to do business. I have come up with improvement on the customer inquiry service desk where our customers will get all the information that they need not just the price (Jahanshani et al., 2014). This improvement intends to provide expert information to the customer about the suitable car according to their needs. There are customers who set foot in our show rooms with no clue about what they want, the customer inquiry service desk will step in, not to convince them but to guide them. Customer Safety Providing safety tips and other road safety requirement may not be the responsibility of a car dealer like this company, but it will put up a step ahead if we strive to improve safety for our customers (Bansal Taylor, 2015). This service is under after sale services, but it specifically deals with the safety of the customers. We intend to provide customer service through providing them with safety education and other safety tools. This will make them feel like we do care for them and they are a part of this company. The Analysis of The Customer Service A close look at the performance of the customer service of this company indicates that the company customer service is not efficient. Generally, if we compare the efforts that have been put in the customer service standards to improve the sales of the company, there are no direct results to indicate that the efforts are beneficial (Goetsch Davis, 2014). The budget for the company is lower compared to the actual expenditure of the company. The sales of the company are also lower showing that there might be a possibility of customer dissatisfaction that causes the low sales. The Importance of Meeting Customer Service The main importance of meeting the required customer service standards by any given company is to ensure that the company maintains a good relationship with its customers and paint a good picture for itself. The importance of this good image from the outside acts as a point of sale for the company to beat the competition and improve the sales. The main reason that makes it important for this company to ensure that it sells well in the market is to paint a good picture of itself to the customers through the standard methods of providing customer service and also coming up with new creative ways of improving its services that will distinguish it from other companies. Therefore, it is very important for this company to consider the implementation of this element to improve on service delivery. A good example of the three improvements that I have put forward is the issue of after sale services. These services will ensure that the needs of the customers are taken care of, and also, most i mportantly, there is more profit that should be made through providing such services. Team Budget for The Second Quarter of The Financial Year For the second quarter of the financial year, the company budgets to spend more on the improvement of some of the aspects of good customer service. Discounts and product promotion are what dominated in the budget of the first quarter of the financial year. The company spent a lot of its budget focusing on this particular aspect. As a result, the company spent a lot of money, and in return, it didnt make much profit. The budget in the second quarter will focus on other customer services for example after sales services to improve the sales and also enhance the standards of customer services. Another service that will be budgeted for is to improvement of customer care service is improvement of the safety of the customer who buys products from this company Conclusion There is a big relationship between the performance of a given company and the way that company relates to its customers (Blut et a., 2015). For this reason, putting the need of the customers should be a priority for it influences the performance as seen in the analysis of the financial budget of the 1 first quarter of the financial year. Taking a look at some of the details in the budget, we come to find out that the poor customer service result is the main reason why there are few sales from the company. In conclusion, customer service is the pillar of any company that will ensure that the company shapes itself in a different way from other companies. References Orel, F. D., Kara, A. (2014). Supermarket self-checkout service quality, customer satisfaction, and loyalty: Empirical evidence from an emerging market. Journal of Retailing and Consumer Services, 21(2), 118-129. Bansal, H. S., Taylor, S. F. (2015). Beyond service quality and customer satisfaction: investigating additional antecedents of service provider switching intentions. 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